Дуглас Кенрик - Рациональное животное. Как эволюция повлияла на развитие мозга

• Название: Рациональное животное. Как эволюция повлияла на развитие мозга
• Автор: Дуглас Кенрик
• Издательство: Питер
• Жанр: Психология
• Год: 2017
• ISBN: 978-5-496-02982-7

Почему миллиардеры столько работают, а потом бросают на ветер деньги, заработанные потом и кровью? Что общего между всеми нами и банкирами с Уолл-стрит, а также Элвисом Пресли и Стивом Джобсом?

В изящной и занимательной форме маэстро психологии Кенрик и Гришкевичус подвергают сомнению распространенные взгляды на процесс принятия решений и предлагают абсолютно новую альтернативу, основанную на эволюционной психологии. Устанавливая поразительную связь между поведением современного человека и его корнями, уходящими в прошлое, авторы показывают, что в основе «нелепых» поступков лежит чрезвычайно сложная система принятия решений.

Вкладывание денег, поиск работы, покупка машины, выбор спутника жизни — во всем этом за нашими решениями стоят скрытые эволюционные цели.

Эта замечательная книга полностью изменит ваше представление о процессе принятия решений.

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